When you care enough to send the very best

Sometimes these things practically write themselves.

Here’s an idea: We can all send Hallmark thank-you cards to McDonald’s.

Most states don’t recognize gay marriage — but now Hallmark does.

The nation’s largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says.

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.

The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.

“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said.

Read the rest

As one of our perceptive correspondents pointed out, Hallmark could have done this quietly, but is instead seeking out publicity. They have calculated that the positive impact of being gay-affirming outweighs the negative. Perhaps they were even hoping that the American Family Association would launch a “boycott” of them, too – which it promptly did. The over-excitable Don Wildmon issued a statement today in which he accused Hallmark of being “a private company obviously driven by greed.” (I personally suspect them to be driven by the market, which seems not to be in accord with Mr. Wildmon’s wishes. What does that tell us?)

Attracting the ire of Don Wildmon, who repeats nauseating, defamatory lies about members of the greeting card-purchasing public – now, that’s good public relations. Go Hallmark.

Good As You has a link for sending statements of support and gratitude to Hallmark, and also reports that the Virginia affiliate of AFA has bought the domain name “boycotthallmark.com.” More fun is sure to be on the way.

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6 Responses to When you care enough to send the very best

  1. G-A-Y says:

    Thanks for the link, David. I’m thinking we might need to go and buy up every Boycott[American company] site that exists, since it seems like the AFA will eventually target them all.

  2. David says:

    LOL! Exactly – as I suggested to our discussion group readers, maybe we can starve them.

  3. svelte_brunette says:

    A few years ago, as I was recovering from GRS (Genital Reassignment Surgery) my sister lamented that Hallmark “didn’t make a card for that.” Perhpas it’s just a matter of waiting long enough. 😉



  4. David says:

    Rebirthday cards. I remember a few years ago seeing an online source for some really awesome ones, but I can’t find it now. Anybody know?

    Waiting isn’t going to do the trick; Hallmark needs to realize there’s a market.

  5. Actually, I received a very funny Hallmark card on my rebirthday, apparently found inside a real-world Hallmark store right here in NoVa back in February 2008… On the outside, it said

    “I’m thinking of going in for a sex change”

    and on the inside, it said

    “I think I’m going to have some for a change!”

    . Had I not been catheterized at the time, I probably would have wet myself laughing when I read it…

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